2422. An International and Industrial Competitive Analysis of the Boeing Company and Airbus Industrie
$20.00
SAWE Members get a $200 store credit each year.*
*Store credit coupon available at checkout, click the button in your shopping cart to apply the coupon.
Not applicable to SAWE textbooks and current conference technical papers.
Paper
Abstract
This paper attempts to analyze the competitive strategies and worldwide operations of the two most prominent forces in the commercial aircraft industry, The Boeing Company and the Airbus consortium. McDonnell Douglas Aircraft would have also been included in this analysis, however the merging of Boeing and McDonnell Douglas in August of 1997 reduced the number of major forces in the aircraft industry to two. Although Boeing and Airbus also manufacture military products, the focus of this paper remains on the commercial aspects of production. Military projects will be mentioned from time to time in areas where they directly affect the commercial business but without many particulars. Several main points will be covered during the reporting of this analysis. Many issues play into the ability of Boeing and Airbus to compete on a global scale. The most prominent of these issues will be discussed in some detail. When considering the international strength of these two companies, the following topics seem to be most relevant: 1.Competing Product Categories 2.Strategic Management 3.Foreign Subcontracting and Offsets 4.Aircraft Pricing Strategy 5.Product Quality and Customer Satisfaction 6.The Boeing, McDonnell Douglas Merger 7.The European Single Corporate Entity 8.Foreign Policy 9.Market Forecasting Each of these is covered in this paper.
